People hold complex relationships between attitudes and behavior that are further complicated by the social factors influencing both. Behaviors usually, but not. PDF | On Jan 1, , Icek Ajzen and others published Attitude theory and the attitude-behavior relation. An attitude is "a relatively enduring organization of beliefs, feelings, and behavioral tendencies towards socially significant objects, groups, events or symbols".
Advertising, political campaigns, and other persuasive media messages are all built on the premise that behavior follows attitude, and attitude can be influenced with the right message delivered in the right way.
The fields of social and behavioral psychology have researched the relationship between attitude and behavior extensively. The more psychologists can understand the relationship between attitude and behavior and the factors that influence both, the more effectively they can treat mental disorders, and contribute to the dialogue on important social problems such as racismgender biasand age discrimination.
The concept of "social marketing" combines cognitive-behavioral components of psychology with social science and commercial marketing techniques to encourage or discourage behaviors by changing the attitudes that cause them.
Attitudes and Behavior | Simply Psychology
It is also a key part of public health education initiatives, particularly in the case of preventive medicine. Campaigns promoting positive attitudes towards prenatal care, abstinence from drug use, smoking cessation, sunscreen use, organ donations, safe sex, cancer screening, and other healthcare initiatives are all examples of social marketing in action.
In effect, social marketing is "selling" attitudes and beliefs and ideally influencing associated behavior.
Changing behavior to influence attitudes Inclinical psychologist and educator George Kelly introduced his psychology of personal constructs. Kelly's constructs were based on the idea that each individual looks at the world through his or her own unique set of preconceived notions about it i.
These constructs change and adapt as the individual is exposed to new and different situations. At the heart of Kelly's theory is the idea that individuals can seek new experiences and practice and adapt new behaviors in order to change their attitudes or constructs towards the world.
He recommended that therapists encourage their patients to try out new behaviors and coping strategies; he and others that followed frequently found that patients would adapt these useful new behavior patterns and subsequently change their attitudes. When behavior is inconsistent with attitude, it is sometimes a result of social or peer pressure.
While adult behavior generally follows from held attitudes, for children, attitudes are often shaped by observed behavior.5 Attitudes Men Love About Women
From a very young age, children copy the actions of others and, to a degree, build their attitudes and beliefs from this learned behavior. As children grow into adolescencethe behavior of their peers can have a significant impact. Sometimes this peer pressure factor can be used to an advantage.
One research study found that antismoking campaigns targeted at teenagers can have a higher success rate when adolescent peers are used as instructors. Eagly, Alice and Shelly Chaiken. The psychology of attitudes.
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The stronger the attitude the more likely it should affect behavior. If an attitude has a high self-interest for a person i. As a consequence, the attitude will have a very strong influence upon a person's behavior. By contrast, an attitude will not be important to a person if it does not relate in any way to their life.
The knowledge aspect of attitude strength covers how much a person knows about the attitude object.
People are generally more knowledgeable about topics that interest them and are likely to hold strong attitudes positive or negative as a consequence. Attitudes based on direct experience are more strongly held and influence behavior more than attitudes formed indirectly for example, through hear-say, reading or watching television.
The Function of Attitudes Attitudes can serve functions for the individual. Daniel Katz outlines four functional areas: Knowledge Attitudes provide meaning knowledge for life. The knowledge function refers to our need for a world which is consistent and relatively stable.
This allows us to predict what is likely to happen, and so gives us a sense of control.
Attitudes and Behavior
Attitudes can help us organize and structure our experience. For example, knowing that a person is religious we can predict they will go to Church. Self-expression of attitudes can be non-verbal too: Therefore, our attitudes are part of our identify, and help us to be aware through the expression of our feelings, beliefs and values.
For example, when people flatter their bosses or instructors and believe it or keep silent if they think an attitude is unpopular. Again, expression can be nonverbal [think politician kissing baby]. Attitudes then, are to do with being apart of a social group and the adaptive functions helps us fit in with a social group. People seek out others who share their attitudes, and develop similar attitudes to those they like.